This essay addresses tensions arising from the encounter between the new forms of neoliberal capitalism in life on digital platforms and the communication market that deals with scientific misinformation. To this end, we present statistical data on misinformation about vaccines, as well as theoretical approaches concerning the platforms' negotiating possibilities. On the one hand, optimists who see in the big techs connective business models, on the other, thinkers who consider the platforms as new spaces of exploitation and human colonization, where misinformation presents itself as a strategy to attract users' attention.