UNESCO Global Geoparks are geographical areas with sites and landscapes of international geological importance, conceived for the conservation and sustainable use of geological heritage and as settings for sharing Earth Sciences’s knowledge. We chose four geosites of the Comarca Minera geopark in Hidalgo, Mexico, that are managed by the communities, to observe Social Appropriation of Knowledge strategies. We describe different practices and the participation of different actors in them. The more involved the communities and their knowledge are, the greater the social appropriation of knowledge and the possibilities of offering specialized tourism such as geotourism, with a territorial, comprehensive approach. It is observed that current tourism in the geopark is largely focused on the search for extreme and ephemeral experiences, without a deeper connection to the environment. Through co-created strategies for social appropriation of knowledge, this model can be reversed towards a geotourism vocation, more sustainable and consistent with the geopark dessignation.arque.