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Sep 21, 2026 pt Article

How can digital media be studied in times of information deluge? The TUCANO methodological protocol applied to documentary research on online news

by Victor Felipe Mendanha de Lima , Frederico Marianetti Soriani

This article presents TUCANO (an acronym derived from the Portuguese for: Unified Techniques for the Categorization and Analysis of Online News), a hybrid methodological protocol for the analysis of online news corpora in Portuguese. Developed to address a challenge posed by non-probability sampling in Social Sciences, TUCANO seeks to delimit, organize, and explore sets of news articles without losing the interpretive depth of qualitative analysis. The protocol combines Natural Language Processing (NLP) techniques, such as tokenization, vectorization, and co-occurrence analysis, with a theoretical rationale oriented toward corpus construction and thematic subsampling. Its workflow is organized into six stages, ranging from the formulation of the guiding question to the definition of well-grounded subsets for qualitative analysis. Its applicability is demonstrated through a study on media coverage of the use of plastic straws and their impacts on marine life. With a lightweight, transparent, and accessible computational infrastructure, TUCANO enhances qualitative analysis and expands the critical use of computational tools in the Applied Social Sciences.

Volume 9Issue 22026

Aug 17, 2026 pt Article

Identity as Capital: Who Speaks About Science on Brazilian YouTube?

by Daniel de Abreu Damasceno Junior , Amanda Medeiros , Luisa Massarani

In the context of the widespread reach of platforms such as YouTube, we study how identity-related issues shape the relationship between content creators and audiences, contributing to either the expansion or limitation of engagement with science-related videos published on Brazilian YouTube. To this end, we examine the argument that gender, race, and age are key factors structuring the dynamics of visibility, recognition, power, and the circulation of meaning. Our corpus consisted of 134 videos published on Brazilian YouTube. The findings show that identity functions as a mechanism of inclusion and exclusion in occupying positions of influence on platforms such as YouTube.

Volume 9Issue 22026

May 20, 2026 pt Article

Mathematics on stage: encoding and decoding humor in the play "The Big Problem of the Infinite Band"

by Ana Clara Dupret , Dr Carla Almeida

Faced with contemporary challenges, science communication has adopted dialogical and affective strategies to bring science and society closer together. In this scenario, theater stands out as an ally, expanding communication beyond the transmission of content. This research investigates the insertion and reception of humor in the play "The Big Problem of the Infinite Band," from the Museu da Vida Fiocruz, which seeks to promote a positive experience with mathematics. Based on Bergson and Fo's concepts of humor and Hall's Encoding/Decoding model, the analysis highlights the use of comic mechanisms capable of entertaining and fostering identification and belonging to the mathematical universe.

Volume 9Issue 12026

May 11, 2026 pt Article

Public communication of science and university extension (public engagement): researchers' perspectives from a qualitative study

by Matheus Barros , Silvia Martins dos Santos

Public Communication of Science (CPC) can be understood as a strategic dimension of university life. This study investigates how researchers from the Institute of Physics at the Federal University of Uberlândia, in Minas Gerais (Brazil), perceive and practice CPC, highlighting institutional tensions, institutional initiatives, and the role of university mechanisms. Based on interviews with nine professors and seven postgraduate students, results indicate a clear recognition of CPC’s social relevance. However, participation remains irregular and reactive, alongside a lack of awareness regarding existing institutional initiatives. We advocate for an institutional ecosystem that strengthens engagement and the social role of the university.

Volume 9Issue 12026

Apr 27, 2026 es Article

Science communication ecosystem in Morelos

by Lorena Sánchez Adaya

This article presents an exploratory study of the science communication ecosystem in the state of Morelos, Mexico. From a mixed methodological strategy, the main actors, means and practices through which scientific knowledge circulates in public space are identified. The analysis includes the review of newspapers, institutional media, as well as interviews with disseminators, journalists and communication managers. The findings make visible the characteristics of science communication, its limitations and the potential for articulation between different actors.

Volume 9Issue 12026

Apr 07, 2026 es Article

“Maripensario”: A Bridge Between Science and Outreach. Interactive Science Museum (MIC), Quito, Ecuador.

by María Susana Robledo

The article documents the participatory design experience between the MIC and the Ikiam Regional Amazon University for the creation of the exhibition “Maripensario”, based on neurobiological research on Heliconiini butterflies. Through interviews and content analysis, it examines the process of translating scientific knowledge into an immersive, emotional, aesthetic, and educational proposal. The exhibition integrated art and science, proposing a situated and transformative model of science communication that strengthens the dialogue between academia and museums, and positions the MIC as a space for collective learning and critical reflection.

Volume 9Issue 12026

Feb 09, 2026 es Article

Institutionalization of public communication of science in Mexico: an exploratory study in research centers

by Ma. Luisa Montes Rojas , David Alonso Leija Roman , Felipe Caballero Briones

This study examines the degree of institutionalization of Public Communication of Science (PCS) in Mexico based on a sample of 83 research centers belonging to the National Autonomous University of Mexico (UNAM), the National Polytechnic Institute (IPN), and the Public Research Centers coordinated by the Secretariat of Science, Humanities, Technology and Innovation (SECIHTI). Using a structured questionnaire grounded in the multilevel model proposed by Entradas and Bauer, the study identifies budgetary inequalities, the predominance of one-way activities, and partial progress in policies and professionalization. The findings place the Mexican case within a broader Latin American process of transition towards the consolidation of PCS as a strategic function of the scientific system.

Volume 9Issue 12026

Nov 19, 2025 pt Article

Environmental Communication in Brazil: a plural and diverse area

by Eloisa Beling Loose

This article maps the use of the term “Environmental Communication” in academic articles and postgraduate research within the context of Brazilian scholarship. While the circulation of environmental discourses has grown in professional settings, academic development in the field has not kept pace. There has been progress in epistemological debates surrounding environmental journalism, but this remains limited and needs to be expanded to other subfields. Concurrently, forms of communication employed by activists, social movements, traditional communities, and Indigenous peoples - who advocate for alternative relationships with nature - can be observed. Although these groups may not explicitly adopt the term 'environmental,' their communicative practices align with the principles of Latin American environmentalism.

Volume 8Issue 022025

Nov 10, 2025 pt Article

Contributions of the relationship between arts and sciences to science communication in the current context: a literature mapping in Brazilian theses and dissertations on the theme

by Ana Lúcia P. N. Alvaro , Patrícia Figueiró Spinelli Dra. , Mônica Santos Dahmouche

In this article, we investigate the relationship between arts and sciences as presented in Brazilian theses and dissertations from 2018 to 2022, aiming to understand their contributions as current strategies for science communication. We conducted qualitative research using literature mapping, based on a search in the Theses and Dissertations Archive from the Brazilian Federal Agency for Support and Evaluation of Graduate Education – CAPES. After analyzing 61 studies, we inferred their typologies and main ideas. The results point to six approach perspectives for using this relationship in science communication, demonstrating its potential to contribute to a viewpoint that deconstructs hegemonic ideas about science.

Volume 8Issue 022025

Oct 13, 2025 es Article

Mathematics festival in southern Chile: assessment of its impact on attitudes towards mathematics

by Daniel Bravo , Javiera Constanza Esparza Chuñil , Claudio Enrique Opazo Arellano , Michel Parra Calderón

This study evaluates how a Mathematics Festival influences students’ attitudes toward the discipline in a secondary school in southern Chile. Using an adapted version of the Attitudes Toward Mathematics Inventory (ATMI), the research reveals a positive impact on students’ appreciation of mathematics. A novel finding was a motivational difference by gender, with an increase among male students and a decrease among female students. The results highlight the relevance of such festivals in strengthening positive perceptions of mathematics and the need for inclusive approaches..

Volume 8Issue 022025

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