Latest Publications

Sep 16, 2024 pt Practice Insight
Podhans: public communication podcast about leprosy produced by listening to SUS users

by Fernanda Cassiano de Lima, Mariella Silva de Oliveira-Costa and Maria Fernanda Marques Fernandes

The study describes and analyzes the production of a health communication podcast based on the ‘Health Handbook of Persons Affected by Leprosy’, produced by the Brazilian Ministry of Health, in 2020. In a study that analyzed the perception of users treated at a specialized public outpatient clinic, it was observed that some of them were unable to read and interpret printed text. The perceived difficulties motivated the adaptation of the content and, thus, the Podhans podcast was created. With accessible and relaxed language, the 16 episodes explore useful topics about the daily lives of people with leprosy and the disease, created from listening to users and considering principles of public communication. Available online, it can be used in the Brazilian Unified Health System (SUS) services and by social movements, expanding access to health information and communication about leprosy.

Volume 7 • Issue 02 • 2024

Aug 26, 2024 pt Article
Behind the scenes of science: journalism as a strategy for combating disinformation

by Kharen Stecca, Luiz Felipe Fernandes Neves and Tiago Mainieri

The article analyzes the series of reports Behind the Scenes of Science, produced by Jornal UFG in 2020, as an action to combat disinformation, spurred by attacks on a researcher during the covid-19 health emergency. In the content analysis of the series’ articles, it is possible to understand some of the values highlighted in the reports as a strategy of credibility of science and the university, as well as of the journalism. In this case, journalism serves as a filter of reality and strategy for defending institutions and science.

 

Volume 7 • Issue 02 • 2024

Jul 29, 2024 pt Article
The Inappropriate Use of Scientific Knowledge in False Messages about the COVID-19 Pandemic

by Lucas Dias Queiroz and Guilherme da Silva Lima

During the covid-19 pandemic in Brazil, it was observed that a great number of false messages circulated on social media. Most of these messages featured scientific and technological elements. This article analyzes how scientific and technological aspects were used in false messages about the pandemic. From the Latam Chequea Coronavírus databank, we have compiled 152 false messages that featured the inappropriate use of scientific knowledge. The results showed that false messages appropriated science and technology to usurp their social value in search of credibility. To achieve this, the fake news used verbal-visual resources, authorities and mixed true and false information

Volume 7 • Issue 02 • 2024

Jul 15, 2024 es Review
Why communicate and take ownership of science? Answers from university extension

by Juan Ignacio Legaria

“Compartir las ciencias. Comunicación y apropiación de conocimientos en la extensión universitaria” invites us to think about the place of Public Communication of Science (CPC) and Social Appropriation of Knowledge (ASC) in university extension practices. Through a case study - Universidad Nacional de Entre Ríos-, it goes through different historical developments of the CPC, the ASC and the different conceptions of university extension in Latin America.

Volume 7 • Issue 02 • 2024

Jul 01, 2024 pt Article
Profile of Women Researchers in Science Communication Productivity Grants in Brazil

by Gabriela Ferreira, Rodrigo Arantes Reis, Emerson Joucoski and Camila Silveira

This qualitative, documentary research analyzed the profile of recipients of Productivity in Research (PQ) grants in Science Communication (DC) from the National Council for Scientific and Technological Development (CNPq) in Brazil. Data were collected from calls between 2013 and 2021 and curricula from the Lattes platform. The results indicated that women are the majority among PQ grant holders in DC. Most of them hold PQ-E grants, are concentrated in the Southeast, and have diverse educational backgrounds. The field of DC does not follow the trend of the PQ system, revealing a gender parity situation with a slight female advantage. However, this does not imply a favorable position for female researchers due to prevailing gender prejudices.

Volume 7 • Issue 02 • 2024

Jun 17, 2024 pt Article
Public communication in the context of disinfodemic and political crisis: Fiocruz ‘in the eye of the hurricane'

by Cristiane d'Avila and Adriana Cavalcanti de Aguiar

We question, from the perspective of public communication, how the Oswaldo Cruz Foundation (Brazil) responded to COVID-19. The question, asked to communication professionals at the institution two years after the start of the pandemic, sought to identify challenges and elements of institutional learning and understand the possibilities and limits of communication in the context of disinfodemic and political crisis. Qualitative research of an exploratory nature carried out through semi-structured interviews and, alternatively, the use of documentary sources indicates that Fiocruz recognizes public communication (science and health) as a process under construction and a strategic and structuring factor for the full implementation of its Communication Policy.

Volume 7 • Issue 02 • 2024

Jun 03, 2024 pt Article
What if there is still no vaccine? The importance of media behavior in adherence to non-pharmacological interventions (npis) during covid-19 in Brazil

by Wladimir Gramacho, Mathieu Turgeon and Michelle Fernandez

This article investigates the role of media behavior in the adherence of Brazilians to the three main non-pharmacological measures (NPIs) endorsed by global health organizations against COVID-19: the use of face masks, social distancing, and frequent handwashing. Following the outbreak of a pandemic when vaccines are not yet available, the adoption of these behaviors may be the only effective measure against the threats of a new disease. Grounded in social cognitive theory, we examine the behavioral determinants of adherence to these measures in Brazil, a middle-income country marked by significant economic and informational inequalities. Brazil, one of the countries most severely impacted by the COVID-19 pandemic, was led by former President Jair Bolsonaro, who showed little regard for the use of face masks and encouraged large gatherings at political events. Our findings, based on an online survey administered to a sample of 2,771 individuals, indicate that media-related determinants such as knowledge about COVID-19, the use of social and traditional media, and belief in a conspiracy theory regarding the origin of the coronavirus play a significant role in explaining adherence to preventive measures. In contrast, other determinants such as political preferences, sociodemographic characteristics, and environmental factors play a secondary role.

Volume 7 • Issue 02 • 2024

May 13, 2024 es Editorial
Environment and science communication

by Luisa Massarani, Ana Claudia Nepote, Carina Cortassa, Martha Marandino and Susana Herrera

The environmental dimension goes through different aspects linked to health, biodiversity, well-being and sustainability of human and non-human life. Although these are manifested in several regions of the world, Latin America has been particularly affected. In this context, science communication becomes even more necessary, but also challenging. It was this context that motivated us to make the call for this special issue of JCOM Latin America on the environment and science communication, which we present in this editorial.

Volume 7 • Issue 01 • 2024 • Medioambiente y divulgación de la ciencia / Meio ambiente e divulgação da ciência

May 06, 2024 pt Article
Brazilian climate crisis researchers and their understanding of the communication processes with society

by Vanessa de Cássia Witzki Colatusso and Myrian Regina Del Vecchio-Lima

In this article, we address the interdisciplinary problem of climate
change, with emphasis on the interface between Science, Environment and
Communication. We understand that climate crisis researchers are important
to making their studies understandable to society and conveying information
about the urgency of the issue. In 2021, we interviewed 15 researchers to
understand how they perceive themselves as disseminators of their knowledge and
understand communication actions to cope with the situation. The
interpretative analysis was operationalized by thematic categories. The
results point to a lack of scientific dissemination practices by researchers,
who prefers to be mediated by communication professionals.The results also point to an instrumental understanding of the communication processes.

Volume 7 • Issue 01 • 2024 • Medioambiente y divulgación de la ciencia / Meio ambiente e divulgação da ciência

Apr 29, 2024 pt Article
Child participation in science communication about biodiversity

by Marcelo Kei Sato and Alessandra F. Bizerra

This study examines the regulations and modes of child participation in the co-production of radio and audiovisual media within the framework of a conservation project for the Vinaceous-breasted Amazon parrot, involving various local stakeholders. Drawing upon Cultural Studies and with a focus on participatory actions, audiovisual records of co-creation activities and their outputs were analyzed. Four main modes of child participation emerged: (1) contextualized, (2) symbolic, (3) technical-aesthetic, and (4) identity-related. This research represents a significant, albeit initial, step in systematizing a dialogue among the fields of participatory science communication research and practice, childhood studies, and biodiversity conservation.

Volume 7 • Issue 01 • 2024 • Medioambiente y divulgación de la ciencia / Meio ambiente e divulgação da ciência

Apr 08, 2024 pt Article
De que formas temas complexos como biodiversidade e conservação são abordados em exposições de imersão?

by Maria Paula Correia de Souza and Martha Marandino

Biodiversidade e conservação são termos muito populares que envolvem diferentes conteúdos, e cuja abordagem em contextos educativos, é desafiadora. Assumimos a importância de promover o acesso a definições e conteúdos mais complexos sobre tais temas, contribuindo para ampliar o repertório confiável de termos e de ideias multifacetadas, além de estimular o engajamento nas questões ambientais. Neste artigo discutimos a forma como esses temas são representados em duas exposições de imersão em Jardins Botânicos. Para isso, utilizamos o modelo do Discurso Pedagógico de Basil Bernstein, com ênfase à relação entre os discursos de diferentes áreas do conhecimento e/ou saberes (interdisciplinaridade). Considera-se que o maior grau de interdisciplinaridade potencializa mensagens mais multifacetadas e complexas sobre biodiversidade e conservação. Os achados revelam que a expografia exerce papel importante para a ampliação da interdisciplinaridade, bem como há importante influência do contexto de inserção e produção das exposições, contribuindo diferenciadamente para dar acesso à complexidade das ideias sobre os temas.

Volume 7 • Issue 01 • 2024 • Medioambiente y divulgación de la ciencia / Meio ambiente e divulgação da ciência

Subscribe for alerts

Enter your email address to be informed about new publications