In the context of the widespread reach of platforms such as YouTube, we study how identity-related issues shape the relationship between content creators and audiences, contributing to either the expansion or limitation of engagement with science-related videos published on Brazilian YouTube. To this end, we examine the argument that gender, race, and age are key factors structuring the dynamics of visibility, recognition, power, and the circulation of meaning. Our corpus consisted of 134 videos published on Brazilian YouTube. The findings show that identity functions as a mechanism of inclusion and exclusion in occupying positions of influence on platforms such as YouTube.
Date of publication
Aug 17, 2026
pt
Category:
Article
Identity as Capital: Who Speaks About Science on Brazilian YouTube?
by
Daniel de Abreu Damasceno Junior
,
Amanda Medeiros
,
Luisa Massarani