Filter by author: Ana Cecilia Vaca-Tapia

During the COVID19 pandemic, social networks became the main source of information and misinformation. In these spaces, image and immediacy prevailed when sharing information. Tiktok appears as an emerging social network with its own performance that promotes entertainment through rapidly making audiovisual content viral. This research studies TikTok as a means of scientific dissemination, analysing the audiovisual resources used and the content published to identify their impact on the social network's niche audiences.