Filter by author: Sofía Cabrera-Espín

The article presents the results of an exploratory study conducted through the application of an online questionnaire to Twitter users close to three active scientific dissemination networks during the pandemic in Ecuador (Kuna Ecuador, Red Ecuatoriana de Mujeres Científicas, and Red DivulgaCiencia). The main objective is to propose specific strategies for the use of the digital platform to disseminate science and persuade public opinion, starting with an understanding of the perception regarding the concepts used to refer to the communicative interaction between the scientific community and society.

During the COVID19 pandemic, social networks became the main source of information and misinformation. In these spaces, image and immediacy prevailed when sharing information. Tiktok appears as an emerging social network with its own performance that promotes entertainment through rapidly making audiovisual content viral. This research studies TikTok as a means of scientific dissemination, analysing the audiovisual resources used and the content published to identify their impact on the social network's niche audiences.