The article presents the results of an exploratory study conducted through the application of an online questionnaire to Twitter users close to three active scientific dissemination networks during the pandemic in Ecuador (Kuna Ecuador, Red Ecuatoriana de Mujeres Científicas, and Red DivulgaCiencia). The main objective is to propose specific strategies for the use of the digital platform to disseminate science and persuade public opinion, starting with an understanding of the perception regarding the concepts used to refer to the communicative interaction between the scientific community and society.