Analysis of the social network TikTok as a means of scientific dissemination to fight misinformation. Case study: Andean Community
by
Sofía Cabrera-Espín,
Ana Cecilia Vaca-Tapia
and
Nicolle Mendoza
During the COVID19 pandemic, social networks became the main source of information and misinformation. In these spaces, image and immediacy prevailed when sharing information. Tiktok appears as an emerging social network with its own performance that promotes entertainment through rapidly making audiovisual content viral. This research studies TikTok as a means of scientific dissemination, analysing the audiovisual resources used and the content published to identify their impact on the social network's niche audiences.
Volume 6 • Issue 01 • 2023