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  • Sep 21, 2026 pt Article

    How can digital media be studied in times of information deluge? The TUCANO methodological protocol applied to documentary research on online news

    by Victor Felipe Mendanha de Lima orcid logo , Frederico Marianetti Soriani orcid logo

    This article presents TUCANO (an acronym derived from the Portuguese for: Unified Techniques for the Categorization and Analysis of Online News), a hybrid methodological protocol for the analysis of online news corpora in Portuguese. Developed to address a challenge posed by non-probability sampling in Social Sciences, TUCANO seeks to delimit, organize, and explore sets of news articles without losing the interpretive depth of qualitative analysis. The protocol combines Natural Language Processing (NLP) techniques, such as tokenization, vectorization, and co-occurrence analysis, with a theoretical rationale oriented toward corpus construction and thematic subsampling. Its workflow is organized into six stages, ranging from the formulation of the guiding question to the definition of well-grounded subsets for qualitative analysis. Its applicability is demonstrated through a study on media coverage of the use of plastic straws and their impacts on marine life. With a lightweight, transparent, and accessible computational infrastructure, TUCANO enhances qualitative analysis and expands the critical use of computational tools in the Applied Social Sciences.

    Volume 9Issue 22026

  • May 29, 2026 pt Essay

    Museums in tension: between colonial heritage and a biocultural reinvention from the communities.

    by Martha Marandino orcid logo , Prof. William Barbosa orcid logo , Dr Sinaida Maria Vasconcelos orcid logo

    In this essay, we draw on literature and research findings on museum education, bioculturality, and decoloniality, conducting a critical analysis of the marks of colonization on the trajectory of museums. We also discuss the challenges and possibilities of addressing the tensions between colonial heritage and a biocultural reinvention from within the communities present in this trajectory. We analyze the case of the Ecomuseum of the Amazon/PA/BR, a museum and educational space that values ​​local knowledge and practices as a possibility to offer indications, however limited, of building other worlds in the face of globalized capitalism.

    Volume 9Issue 12026

  • Jun 16, 2025 pt Article

    Accusation and defense in media coverage of Covid-19: the CFM in Folha de S. Paulo and Gazeta do Povo

    by Giselle Soares Menezes Silva , Dayane Fumiyo Tokojima Machado , Marina Fontolan

    This study analyzes the coverage of Folha de S. Paulo and Gazeta do Povo regarding the actions of the Federal Council of Medicine (CFM) during the Covid-19 pandemic. Using content analysis, we examined how the newspapers portrayed the CFM’s stance on treatment and vaccination. “Early treatment” was the most frequent topic (40%), and “politicians” were the most cited actors (28%). While 96% of the texts published by Gazeta defended the CFM, 98% of those published by Folha criticized the institution.

    Volume 8Issue 022025

  • Nov 13, 2023 es Article

    Challenges of health mobilization and communication: the case of Type 2 Diabetes Mellitus in Mexico

    by Juan Carlos García-Cruz , Ana Laura González-Zambrano , Xenia A. Rueda-Romero

    The main objective of this work is to identify the communicative elements essential to generating effective communication of health and its relationship with health policies, actions, and strategies. To do this, based on a case study, interviews were carried out with doctors and researchers in Type 2 Diabetes Mellitus in Mexico. We realized an analysis of how medical and scientific communities relate to society, from their participation in spaces within scientific communities and openness to the dialogues and challenges they face. Finally, we proposed communicative elements to establish effective health communication.

    Volume 6Issue 022023

  • Sep 05, 2023 es Article

    The human-technology relationship in the Marvel Cinematic Universe

    by José de Jesús Guridi Colorado

    Through discourse analysis, the human-technology relationship in the Marvel Cinematic Universe is explored and the construction of a scenario based on apparently rational rules is discovered, where science, magic and mythology seem to be the same thing. The technology is presented as an invasion to the human, who is forced to adapt to understand the technology that invaded him. Finally, when the human learns not to question the invasion and to use technology to protect and improve himself, the new technology (previously an invader) and the human, integrate until they merge.

    Volume 6Issue 022023

  • Nov 18, 2021 es Article

    Comunicar la diversidad del quehacer astronómico a partir de las controversias

    by Facundo Rodriguez

    En este trabajo elegimos, a modo de ejemplo, tres controversias que permiten mostrar los debates que se dan al interior de las comunidades astronómicas y en los diálogos de éstas con la sociedad. A partir de la narración y el análisis de los conflictos en torno a la materia oscura, la categorización de Plutón y la instalación del Telescopio de Treinta Metros buscamos explicitar cómo la Astronomía  puede ser comunicada como un terreno de disputas y así dar una imagen más realista de esta ciencia.

    Volume 4Issue 022021

  • Jun 23, 2020 es Article

    Análisis sociológico de la producción de los mensajes. Estudio de caso de la Agencia Informativa Conacyt (México)

    by Erick Cruz-Mendoza orcid logo

    Este trabajo presenta los resultados del análisis de la Agencia Informativa Conacyt realizado desde el marco teórico-metodológico de la sociología de la producción de los mensajes para estudiar las influencias internas y externas a la organización que condicionan la generación de los contenidos de esta. A partir la aplicación del modelo jerárquico de las influencias se traza una investigación en donde converge el análisis hermenéutico y el estudio de caso presencial. Los resultados exponen cinco tipos de influencias bajo las cuales se construyen los contenidos de la agencia. Al final se evidencia la necesidad del consenso para definir a las agencias especializadas, así como las funciones que estas cumplen en los sistemas informativos actuales.

    Volume 3Issue 012020

  • Jun 23, 2020 pt Review

    Santos Dumont (2019)

    by Bernardo Oliveira

    A série Santos Dumont aborda a história de um dos principais nomes e etapas da história da aviação. Em seis episódios de 60 minutos vemos a biografia do jovem milionário brasileiro que se consagrou na França com suas inovações e proezas, que lhe valeram vários prêmios e reconhecimento internacional. Se os balões sempre encantaram a população, o desenvolvimento de dirigíveis (infláveis equipados com motor e leme) e, logo em seguida, os desafios públicos para criação e apresentação de veículos voadores mais pesados que o ar, eram espetáculos que atraiam multidões e ganhavam as primeiras páginas dos jornais. Acompanhar essas cenas nos faz compreender como uma personalidade (sua motivações, receios, posturas) e suas relações sociais (familiares, amizades, trabalho e política) se entremeiam na história da tecnologia (desafios materiais, buscas de soluções, habilidades e dificuldades) e de suas representações públicas (significados, impactos, expectativas).

    Volume 3Issue 012020