Filter by keyword: Public engagement with science and technology

Aug 17, 2026 pt Article

Identity as Capital: Who Speaks About Science on Brazilian YouTube?

by Daniel de Abreu Damasceno Junior , Amanda Medeiros , Luisa Massarani

In the context of the widespread reach of platforms such as YouTube, we study how identity-related issues shape the relationship between content creators and audiences, contributing to either the expansion or limitation of engagement with science-related videos published on Brazilian YouTube. To this end, we examine the argument that gender, race, and age are key factors structuring the dynamics of visibility, recognition, power, and the circulation of meaning. Our corpus consisted of 134 videos published on Brazilian YouTube. The findings show that identity functions as a mechanism of inclusion and exclusion in occupying positions of influence on platforms such as YouTube.

Volume 9Issue 22026

May 20, 2026 pt Article

Mathematics on stage: encoding and decoding humor in the play "The Big Problem of the Infinite Band"

by Ana Clara Dupret , Dr Carla Almeida

Faced with contemporary challenges, science communication has adopted dialogical and affective strategies to bring science and society closer together. In this scenario, theater stands out as an ally, expanding communication beyond the transmission of content. This research investigates the insertion and reception of humor in the play "The Big Problem of the Infinite Band," from the Museu da Vida Fiocruz, which seeks to promote a positive experience with mathematics. Based on Bergson and Fo's concepts of humor and Hall's Encoding/Decoding model, the analysis highlights the use of comic mechanisms capable of entertaining and fostering identification and belonging to the mathematical universe.

Volume 9Issue 12026

Feb 09, 2026 es Article

Institutionalization of public communication of science in Mexico: an exploratory study in research centers

by Ma. Luisa Montes Rojas , David Alonso Leija Roman , Felipe Caballero Briones

This study examines the degree of institutionalization of Public Communication of Science (PCS) in Mexico based on a sample of 83 research centers belonging to the National Autonomous University of Mexico (UNAM), the National Polytechnic Institute (IPN), and the Public Research Centers coordinated by the Secretariat of Science, Humanities, Technology and Innovation (SECIHTI). Using a structured questionnaire grounded in the multilevel model proposed by Entradas and Bauer, the study identifies budgetary inequalities, the predominance of one-way activities, and partial progress in policies and professionalization. The findings place the Mexican case within a broader Latin American process of transition towards the consolidation of PCS as a strategic function of the scientific system.

Volume 9Issue 12026

Jul 22, 2025 pt Article

Science museums as spaces of non-formal education: the history of public visitation and social appropriation of the Prof. Mello Leitão Biology Museum

by André Benaquio Galvão , Isabela Maria Seabra de Lima , Alyne dos Santos dos Santos Gonçalves

This article examines the history of public visitation at the Prof. Mello Leitão Biology Museum (MBML) from 1949 to 2023, including an analysis of the objectives behind scheduled visits in 2022 and 2023. The methodology was based on bibliographic research, document analysis, and thematic categorization of visit purposes. Since its foundation, MBML has prioritized scientific research, but over the years, it has become an important space for education and culture. Its transition to federal management brought significant implications for public engagement. Among the main motivations for guided visits are: Biodiversity and Conservation (30%), History and Culture (26%), and Environmental Education (17%).

Volume 8Issue 022025

Jun 30, 2025 pt Article

Science Disinformation, Pandemics and Social Media in Argentina and Brazil: Building a Transnational Social Problem

by Ana Pamela Pamela Paz-Garcia , Fábio Henrique Pereira , Silvina Chaves

This article discusses the infodemic in Argentina and Brazil. Based on the sociology of social problems approach, it analyses the discourse and practices of 17 interviewees who are involved in raising public awareness and influencing political decision-makers regarding the effects of the infodemic. The results show that they condemn the politicisation of scientific information. In both countries, the interviewees have questioned the effectiveness of state regulation and platform self-regulation, emphasising the need to improve the media's science reporting, invest in science literacy, and develop fact-checking strategies to prevent the spread of scientific misinformation

Volume 8Issue 022025

Feb 05, 2025 es Practice Insight

Engaging activities to promote science dialogue and discussion.

by María Yazmín Hernández-Arellano , Patricia Aguilera-Jiménez , María del Carmen Sánchez-Mora

Through participatory activities, we aim to engage people with science, technology, and innovation in an active manner, fostering a higher level of involvement and interaction with others. This paper presents the design process of an activity based on the perspective of public participation and the game PlayDecide, addressing the socio-environmental issue of urban solid waste management. We believe it is important to share this process as a contribution to those who design educational experiences in informal science settings.

Volume 8Issue 012025

Nov 20, 2023 es Article

Analysis of the Anti-Vaccine Movement on Twitter: A Latin American Perspective

by Valeria Edelsztein , Claudio Cormick

In this article, we conducted a comprehensive survey of the publications from "Médicos por la Verdad" (Doctors for the Truth), one of the main anti-vaccine groups in Latin America, on the social media platform Twitter during the COVID-19 pandemic. We categorized their types of reasoning and the content of their messages, and we showed that the existing proposals for the analysis of anti-scientific discourses cannot be applied to this particular case. Consequently, we propose a new categorization and its focused application using tools available for science communicators on one hand, and the non-specialized public on the other.

Volume 6Issue 022023

Sep 25, 2023 es Article

Study on the perception of scientific communication, actors, and digital media related to three Ecuadorian scientific communication networks during the COVID-19 pandemic

by Sofía Cabrera-Espín , Roberto Vallejo-Imbaquingo , M. Claudia Segovia-Salcedo

The article presents the results of an exploratory study conducted through the application of an online questionnaire to Twitter users close to three active scientific dissemination networks during the pandemic in Ecuador (Kuna Ecuador, Red Ecuatoriana de Mujeres Científicas, and Red DivulgaCiencia). The main objective is to propose specific strategies for the use of the digital platform to disseminate science and persuade public opinion, starting with an understanding of the perception regarding the concepts used to refer to the communicative interaction between the scientific community and society.

Volume 6Issue 022023

Aug 21, 2023 es Article

Conceptual basis for the establishment of a Centre for Science Communication

by Patricia Aguilera-Jiménez , César A. Domínguez

Some research and surveys conducted in Mexico show that there is still a lack of knowledge on how to increase public engagement with science. Because of this, a study was carried out using conceptual frameworks of Science Communication for a Centre for Science Communication. Three axes are outlined: modalities WITH, FOR and BETWEEN the public; public engagement with science and science capital. At the same time, programmes are proposed to carry out activities and encourage awareness, interest, intrinsic motivation, enjoyment and understanding in order to contribute to scientific culture.

Volume 6Issue 022023

Nov 21, 2022 pt Article

Tipos ideais e Teoria da Mudança: proposição de modelo de avaliação para a comunicação pública de ciência e tecnologia

by Cibele Maria Garcia de Aguiar Pereira , Sergio Luiz Monteiro Salles Filho

Trazemos para o debate científico uma questão que envolve comunicadores, cientistas, instituições e órgãos de fomento: como medir o desempenho da Comunicação Pública de Ciência e Tecnologia a partir de diferentes objetivos estratégicos? Propomos um modelo de monitoramento e avaliação para a CPCT, a partir da abordagem da Teoria da Mudança (TM) e da sugestão de tipos ideais: Informacional, Engajamento Público ou Participativo/Apropriação. Trata-se da prospecção de uma cadeia lógica que seja capaz de explicar o encadeamento do processo de comunicação envolvendo a academia e a sociedade, com o apontamento de supostos e indicadores de mensuração.

Volume 5Issue 022022

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